Church Marketing

We’ve all seen the catchy one-liners and puns posted on church signs. Sometimes they’re funny. Sometimes they’re thought-provoking. What you can always count on, however, is that they get a response. Because they’re posted publicly for anyone to see, these…

Suppose I come to visit you and you’re going to show me the town. Included in that is a visit to a new restaurant that just opened up last month. Let’s do this, wild and crazy guy (generically speaking) that…

In a world where team meetings are a vital aspect of every organization, ensuring that you get the most out of your church team meetings is crucial. In the church world, multi-site ministry, outsourcing for resources, and issues that may…

Using videos to promote an event or share encouragement with a church congregation has become a huge part of ministry. Perhaps you would like to share your sermons so that people can view them after you preach on Sunday.  As…

Vimeo is a service that has proven to be quite effective when it comes to church video and church media. This platform allows you to upload your church videos on a safe and simple platform so that you can share…

The world of social media has collided with church ministry and the connection between the two is only getting stronger. Churches are utilizing social media for all types of things. With that said, Facebook is one of the leading social…

Church photography has proven to be an effective strategy that helps you reach more people. This blog covers the details on how you should manage your photography team in a way that allows for maximum potential because your goal is…

Ever wondered what it takes to move your church to the next level — how to improve your church — to make it better and more effective to mission? It happens only when you are willing to take the specific…

  “All work and no play makes Jack a dull boy.” This is an idiom that needs not be the description of any pastor or church leader anywhere in the world! Pastors are notorious for doing nothing but the ministry….

NOTE:  It may or may not be summer when you read this blog.  But you get the drift.  Any time of year, you could have a slump. So read this “Summer Slump” blog as an “Anytime Slump” blog and you’ll…

[NOTE: This blog is focused on the major event on the church calendar – Easter.  It’s principles articulated herein are applicable across the spectrum of church events and seasons.] Easter is just around the corner! Pastors are in full swing…

[NOTE: This blog is focused on the major event on the church calendar – Easter.  It’s principles articulated herein are applicable across the spectrum of church events and seasons.] Here’s a question for you: What is going to make this…

When churches work hard and try new things to get the word out, I love it! But sometimes things don’t pan out the way pastors think. Many times that’s simply because the approach could have been different. This is not…

After 2,014 churches took the Church Marketing Strength Assessment, we discovered 8 specific breakthrough findings that will help you see the growth you desire. What are growing churches doing? And what are flat or declining churches not doing? That’s what…

You’ve likely spent a number of hours this year praying about ways your church can reach more people. You’ve probably already read a few books, blogs, and maybe even attended a church conference. You may have a few new outreach…

Over the last few months The Hardy Group offered the Church Marketing Strength Assessment for pastors and church leaders. 2,014 churches responded giving us the most comprehensive analysis on that subject out there today. In the Assessment we asked 20…

You know how important location is for any organization. We hear it all the time — location, location, location. In fact, you’ve probably seen good businesses in your community go out of business simply because of crummy locations. Now what…

  Dreams vs. reality … Have you felt this tension when leading in ministry? More than likely you have experienced it … … but the question is, which of these consumes your thoughts? The fact is — we live in…