Top 8 Steps to Prepare Your Church for Easter
Easter is just around the corner! Now’s the time to prepare your church for Easter and all that God wants to do through you.
This is by far one of the greatest weekends on the church calendar.
We have pastors all the time ask us, “What are best practices in getting the word out for Easter?”
While there can be a lot of ways to prepare the church for making an impact in your community, I would like to suggest these top eight steps to prepare for this coming Easter.
Top 8 Steps to Prepare Your Church for Easter:
1. Start with the end game in mind.
The end-game for Easter is not to get a big crowd out for Easter. Ultimately, the end-game is to get the crowd that shows up for Easter to come back the next week and the next and next and next… Easter can be the entry point for many first-time visitors, but your job is to think about how to get them back to Mother’s Day and beyond.
(NOTE: Mother’s day is the next most natural time many unchurched people will visit a church, so that’s why we suggest promoting Mother’s Day activities on Easter.)
When considering the end-game for Easter, follow-up is key. Having a plan for an exceptional post-Easter follow-up strategy is will prove to be beneficial.
2. Consider what will happen between Easter and Mother’s Day.
While you have a number of guests with you on Easter, you need to capitalize on their presence with you to talk (on Easter) about the series you are planning right after Easter. You need to make this series appealing to men because more often than not, men will not gravitate to a series oriented to women. However, women are frequently praying that their man will go to church with them. Hence, women will more readily gravitate to a series oriented to men.
Ever wonder what to say when you contact guests after they’ve visited the church? Download the free “Done-For-You Follow-Up Scripts” PDF and you’ll have plug ‘n play messages to communicate through text, email, and phone.
3. Plan for Easter to be better than any Easter previously.
This can feel tricky, as in, “Are we trying to one-up ourselves from last year?” Being better this year over last is all about the value of your mission and improving your proclamation of the Gospel. It’s not just about doing better and cooler “stuff.”
This will take some rethinking in terms of how your church does Easter weekend. With that said, you should also check out our blog titled: How Rethinking Easter Will Grow Your Church.
4. Prepare social media posts for the congregation.
You will be amazed at how many people in the church will help you spread the word about Easter at your church if you will give them ammunition to do so. Have the right person on your team create a large quantity of high-value posts that people can use on their own Facebook, Twitter, Instagram, and YouTube accounts weeks out and right up through the Sunday itself.
5. Create invite cards for the congregation.
This can seem kind of old-school, but it works. Make up invite cards with just the basic information on it. In fact, you do not even need to reference Easter, just an invite card to church. This way you can buy a larger quantity to reduce the per piece cost and use them beyond Easter.
Make the card substantial in weight, heavier than a standard business card. That communicates the card’s content is important. Keep it simple: name of church, address, phone number and website. In fact, I know of one church that just went with name of church and website. Just a thought…
6. Plan a volunteer pep rally the Sunday before Palm Sunday.
You need to start your preparation with all volunteers to have them pumped up and on their game for Palm Sunday and Easter. On the Sunday before Palm Sunday, plan a pep rally luncheon for all volunteers or series of pep rally meetings for individual departments. Every leader of every gathering must be using the same language throughout the church.
Go over roles and responsibilities for each volunteer. Volunteers have to know what you expect of them on Easter. Point them to the mission of the church on those days and get them excited to be part of the team. Reinforce that all volunteers are hospitality volunteers on those Sundays. Here’s why: Don’t tell the volunteers this, but basically you are preparing for them to dry-run Easter on Palm Sunday. You’ll win on both Sundays.
Not getting church visitors to come back? Discover the best way to increase guest retention with this proven plan. Download this free PDF: The Turn-Key Follow-Up Process for Today’s Church
7. Call for an Easter Prayer Meeting.
Either on Palm Sunday or on the Wednesday before Easter call a church-wide prayer meeting together to pray for the people who will come to your church on Easter and will not any other time. Pray that the Holy Spirit moves on their hearts to come and that they are open to hear the Gospel, some for the very first time. Make it a VERY, VERY BIG DEAL. This is not to be just some old prayer meeting. It is the most important thing you can do before Easter. You must plan for it and be spiritually prepared to lead the time of prayer for Easter.
8. Prepare for exceptional hospitality to be demonstrated on Easter.
By the time you get to “the day” itself, you need to have all of your hospitality volunteers performing at levels they never before thought possible. Reinforce to the whole church before Easter that hospitality is everyone’s job every Sunday but PARTICULARLY on Easter. Have each hospitality position double staffed with volunteers everywhere.
These are eight simple steps you can take to make Easter the biggest and best it has ever been. Do not cop out to a sense of, “Well, I guess it’s just another Easter.”
This is our day to celebrate the resurrection of the Lord. It’s also the day when more guests will be sitting in your auditorium with the Holy Spirit right at their side nudging them to follow Jesus.
This Easter can be the best you’ve ever experienced — not just with the size of your crowd, but more importantly, with the long-term impact you have on people who become a regular part of your church!
The key, of course, is you have to prepare your church for Easter now so that you’re ready for what God wants to do in the lives of those in your community.
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