Creating Customer Evangelists
By Ben McConnell and Jackie Huba
More than anyone, pastors can relate to this title. We certainly know the role of the evangelist in the spreading of the Gospel, but in this book Ben McConnell and Jackie Huba use the term as a spin on “word of mouth,” spreading the good news of an organization.
Creating Customer Evangelists describes how loyal customers become a volunteer sales force. I know for senior pastors it can be a challenge thinking of the members and friends of the church as a sales force, but they are exactly that. In fact, that force can catapult a church forward and do more for the advancement of the Kingdom than can mountains of advertising dollars.
Creating Customer Evangelists articulates six tenets to customer evangelism. These are well-worth application to the church.
- Continuously gather customer feedback.
- Make it a point to share knowledge freely.
- Expertly build word-of-mouth networks.
- Encourage communities of customers to meet and share.
- Devise specialized, smaller offerings to get customers to bite.
- Focus on making the world, or an industry, better.
When read through they eyes of the church, this book makes all the sense in the world. Creating Customer Evangelists is clear on how to create those evangelists. It speaks of the cause of the organization. I challenge you to name one entity on the planet with a cause greater than that of the church.
If a pastor will focus on the six tenets, study, pray and preach to the level God wants, the people who attend that church will become the greatest force imagined in spreading the good word of what is happening inside the doors of the church.
My advice to any pastor – Create Customer Evangelists!