Entrepreneur

Easter is just around the corner! Now’s the time to prepare your church for Easter and all that God wants to do through you. This is by far one of the greatest weekends on the church calendar. We have pastors all the time ask us, “What are best practices in getting the word out for…

[NOTE: This blog is focused on the major event on the church calendar – Easter.  It’s principles articulated herein are applicable across the spectrum of church events and seasons.] Today, I want to get you the perfect follow-up plan for your church. If you read the blog I did entitled “Blunder #1” I talked about…

[NOTE: This blog is focused on a major event on the church calendar – Easter.  The principles articulated herein are applicable across the spectrum of church events and seasons.] Here’s a question for you: What is going to make this Easter different from last Easter?  By that I mean … what is going to cause…

When churches work hard and try new things to get the word out, I love it! But sometimes things don’t pan out the way pastors think. Many times that’s simply because the approach could have been different. Marketing mistakes in ministry are all too common. This is not an indictment on churches. We love the…

After 2,014 churches took the Church Marketing Strength Assessment, we discovered 8 specific breakthrough findings that will help you see the growth you desire. What are growing churches doing? And what are flat or declining churches not doing? That’s what you’ll see in this brief summary of the 8 breakthrough findings revealed. (NOTE: To our…

You’ve likely spent a number of hours this year praying about ways your church can reach more people. You’ve probably already read a few books, blogs, and maybe even attended a church conference. You may have a few new outreach ideas that you and your board are praying about doing this year or next. Reaching…

Over the last few months The Hardy Group offered the Church Marketing Strength Assessment for pastors and church leaders. 2,014 churches responded giving us the most comprehensive analysis on that subject out there today. In the Assessment we asked 20 questions with three-answer (Yes, No, Don’t Know) options to each question. I want to zero…

You know how important location is for any organization. We hear it all the time — location, location, location. In fact, you’ve probably seen good businesses in your community go out of business simply because of crummy locations. Here, we are discussing digital church real estate. Now what if I told you that you can…

How is dreaming correlated to your ministry? Dreams vs. reality … Have you felt this tension when leading in ministry? More than likely you have experienced it … … but the question is, which of these consumes your thoughts? The fact is — we live in reality. Sunday prep … meetings … outreach events ……